It took place in Milan on 26th November  at "Sole 24 Ore”   offices   the award ceremony of the first edition of "Business words” (Parole d’ Impresa) , the award for the best promotional project on paper and/ or web for the Small Industrial Employers’ Federation and  Commercial Users Associated ( UPA- Utenti  Pubblicità Associati), sponsored by " Sole 24 ore” and in cooperation with "The Businessman” ( L’Imprenditore),  the monthly magazine of "Small Industrial Employers’  Federation ”
PRIMERENT  thanks  to the original campaign " Which car suits me ?” , gains the 2nd place in " Means and Services of Transport category.
The project has been selected with other 27 campaigns, among 114 in race.
An important achievement, considering the quality and quantity of competitors in race, a storyboard was enough to catch the attention of the jury, and to join  in the finalists group.
The campaign, realized by communication agency " Medula”, will be soon on air.

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